We’re the fixture people. Devoted to our clients. Committed to fixture solutions. Partners.

With OPTO, you get more than high-quality, innovative retail display solutions. The biggest OPTO value is the team behind the fixtures. Our success is the direct result of the collective effort of over 200 diverse, devoted and talented employees.

As partners, it’s important for us to get to know you. We also want you to get to know us. All too often, all you know or hear is a voice on the phone. Until you can make it to Wood Dale to meet us in person, meet the faces behind the voices – the adaptable, capable and responsive team that makes it all happen for you.


Your Project, Our Team.

Design | Account Development

We listen! We consult! We explore! We execute! We oversee your entire account on a project-by-project basis, recommending the right solutions and options for your unique project. We take care of the details, so you don’t have to. Throughout the OPTO process, we’re here whenever you need us.

Our designers recommend the right solutions for all your fixture and display needs.


From innovative modifications on modular fixtures to developing custom solutions that enhance the appearance of your merchandise, our engineering team is ready to tackle your next retail challenge.

Pre-engineered modular fixtures and customized solutions.


We turn your vision into reality. Our team oversees the fabrication and assembly of all your products with quality and precision.

All products manufactured in the USA.

Shipping | Customer Service

Whether you’re shipping domestically or internationally, we accommodate your specific delivery needs. We make sure your shipment arrives to the right location, at the right time, just the way you want it.

Domestic and International Shipment.

Information Technology

We design custom workflow technology systems, ensuring your entire OPTO process is simple, fast and customized just for you.

Customized workflow technology systems give you the fastest lead times in the industry.


Working behind the scenes, we keep you up-to-date on the dynamic retail industry. We share our new product developments and industry trends through emails, catalog mailings and website updates. We also submit your beautiful installations for industry recognition and accolades.

Contact us to learn about new products, industry trends or to request a catalog.


We understand the importance of your investment – and we work with you to stay flexible and respectful of your specific project needs.

Working with you every step of the way.