Whether you are working under a tight timeline or need a unique custom-branded fixture, OPTO's timeline chart guides you in the right direction. Find your project criteria in the chart below to see what collections, timelines, and materials are a good fit for your project.

Tight deadline?
Standard is for you.

Have more time?
Add Semi-Custom options.

Want something
really unique? Go Custom.

  Standard Semi-Custom Custom
Lead Time Development: 24 hours
*Manufacturing: 2 weeks
Development: 5 days
Manufacturing: 4–6 weeks
Development: 4–12 weeks †
Manufacturing: 6–8 weeks †
Options Collection® Basics, Classic, Edge and Snap! Basics, Classic, Edge, Reveal, Evolve and Snap! All Collections and Custom-Developed Solutions
Accessories Standard Accessories Standard and Semi-Custom Accessories Standard, Semi-Custom and
Custom-Developed Solutions

Frames + Accessories

Lexington Gold, Light Bronze Anodized, Medium Bronze Anodized, Gold Transparent, Brass Transparent, Fieldhouse Black, P7 Iron Glimmer, Goya Pewter, Champagne, Stardust Silver, Mineral Bronze, Steel Gray Metallic, Pac Black, Raven Black, YGY Textured Black and Sky White.


12 Laminate Finishes, Frosted Acrylic, and Standard Powdercoated Perforated Metal and Wire Grid

Frames + Accessories

More than 20 Powdercoat Finishes


More than 100 Laminate Finishes and Semi-Custom Powdercoated Metal Panels

Frames + Accessories

RAL-Matching for Powdercoat Finishes


Specialty Acrylics, Specialty Metals, and more

Levels of Service


Getting to know you, your business, your preferences, timeline and opportunity

Recommending appropriate solutions (or determining if a next level of service is required.

Detailed project quotation

* Fixture layout and counter design available for standard product and materials. Additional development time may be required.

Conceptual Design

Standard Service plus:

Retail space evaluation, department and merchandise adjacencies and traffic flow space planning

Fixture and accessory recommendations based on display and stock requirements for merchandise

Fixture layout, counter design, and placement

Window displays, feature, and focal areas

Material recommendations– “getting the look”

Design Development

Standard and Semi-Custom Service plus:

Conceptual design services for full environments and single fixture solutions

Custom and/or branded fixture and accessory development

Fixture prototypes, renderings, and fabrication drawings for approval

Store fixture program development and rollout

† Fees may apply for Custom Design Development. Additional development time may be required based on scope.