Airport

Apparel

Cannabis

Collegiate

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Footwear

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Gift and Souvenir

Whole Foods Chicago

Grocery & Convenience

Pop-Up & Temporary Retail

Specialty Retail Fixtures & Displays

Sporting Goods Retail

Stadium

Modular-Method

The Modular Method

Evolve Collection Carousel

Evolve Collection

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Reveal Collection

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Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

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ECO
Collection

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Snap! Collection

Pop Up Collection Carousel

Pop-Up Collection

Modular Millwork

Mobile Clamshell

John Michael Kohler Arts Center with OPTO retail displays and lighting

Lighting

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Accessories

Finishes & Materials

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Custom Retail Displays

We Bring

Attention to Retail

Bringing Retail into Focus with Modular & Custom Displays.

Our Collections

The Modular Method

OPTO’s modular architecture allows for quick reconfigurations of our component based retail display fixtures, providing the flexibility to accommodate a wide range of merchandise types and environment sizes.

Our collections include a variety of freestanding and feature fixtures, tables, wall systems, and coordinating counters. All of our fixtures are built to be durable, functional, and easily reconfigurable so you are free to make changes whenever and however you need to. From individual fixtures to multi-store rollouts, we have you covered.

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Complimentary Design

Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.

Made In The USA

Made here in the United States and crafted from quality, locally- sourced materials, our fixtures for retail are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.

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Quick Lead Times

Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selections, can be produced within two weeks from the time of order.

Custom Retail Display for hats

Attention to retail is our state of mind

Successful retail is about more than selling products. It’s about crafting an engaging shopping experience that’s worth sharing. We help retailers and their design partners bring their vision to life with modular and custom displays that enhance merchandising strategies and elevate the appeal of their physical stores.

Our Clients Are Our Focus

Contact Us

Designers + Architects

While good design begins with a spark of inspiration, great retail design requires a partner to bring that vision to life. Our team will transform your fixture concepts and ideas into detailed drawings and specs — resulting in sophisticated display solutions.

Independent Retailers

As your business grows, so do your fixture needs. We help you stick to your budget and choose what you need today, with the flexibility to add what you need for tomorrow.

Brand + Corporate Retailers

With new store openings, flagship remodels and ever-shrinking budgets, you need a partner you can count on. Rest assured OPTO will come through for you with a variety of design options, quick lead times, and our proven track record of handling large-scale roll-outs.

Take a Virtual Tour

Can’t visit our showroom in Chicago? Get inspired by taking a virtual tour of our showroom featuring a combination of our standard and custom modular fixtures.

Request a free consultation

Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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