OPTO’s modular architecture allows for quick reconfigurations of our component based retail display fixtures, providing the flexibility to accommodate a wide range of merchandise types and environment sizes.
Our collections include a variety of freestanding and feature fixtures, tables, wall systems, and coordinating counters. All of our fixtures are built to be durable, functional, and easily reconfigurable so you are free to make changes whenever and however you need to. From individual fixtures to multi-store rollouts, we have you covered.
OPTO’s modular systems give you virtually limitless personalization options to capture your vision, but, when these systems don’t go far enough to tell your brand’s unique story, it’s time to let imagination take over. Together, we can help you create a custom display system that is authentic to your brand, functional for your business, and memorable for your customers.
Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.
Made here in the United States and crafted from quality, locally- sourced materials, our fixtures for retail are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.
Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selections, can be produced within two weeks from the time of order.
Successful retail is about more than selling products. It’s about crafting an engaging shopping experience that’s worth sharing. We help retailers and their design partners bring their vision to life with modular and custom displays that enhance merchandising strategies and elevate the appeal of their physical stores.
While good design begins with a spark of inspiration, great retail design requires a partner to bring that vision to life. Our team will transform your fixture concepts and ideas into detailed drawings and specs — resulting in sophisticated display solutions.
As your business grows, so do your fixture needs. We help you stick to your budget and choose what you need today, with the flexibility to add what you need for tomorrow.
With new store openings, flagship remodels and ever-shrinking budgets, you need a partner you can count on. Rest assured OPTO will come through for you with a variety of design options, quick lead times, and our proven track record of handling large-scale roll-outs.
Can’t visit our showroom in Chicago? Get inspired by taking a virtual tour of our showroom featuring a combination of our standard and custom modular fixtures.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.