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OPTO offers a vast array of retail display solutions, including floor fixtures, tables, feature fixtures and modular wall systems.

When your brand evolves, so should your displays. With new retail in mind we’ve put pencils to paper, developing modern, flexible fixture solutions for every merchandise category. Modular solutions that support evolving retail, innovation and change.

Create visual variety in your retail space.
Using modular wall systems, feature displays, Table sets + cashwraps. View our latest in LookBook Volume 4.

OPTO enhanced the Whole Body department at Whole Foods with its modular wall system, elevating the presentation of local merchandise with integrated lighting.

As a team of designers and engineers, we provide service and modern display solutions personalized and customized to you. We understand how to strike the balance of form and function in the store environment, adding to the immersive retail experience.

No one’s story is the same and your fixtures shouldn’t be either. This is why we designed a modular display system that could be adapted to the needs of every retailer, without them looking like everyone elses.

Choose from six different fixture collections that OPTO offers: Evolve, Reveal, Edge, Basics, Classic and Snap!

Explore six distinct collections that offer a range of aesthetic appeal and unique functionality. Single fixture or full store layout, we have you covered.

Choose from OPTO's wide selection of modular accessory options to meet your specific merchandise requirements, including shelves, hooks, bins, baskets, cubbies and sign frames.

Regardless of merchandising style, category, or capacity requirement, modular accessories accommodate any product category. A single set of accessories for all OPTO fixtures.

Select from an unlimited menu of finish and material combinations to make OPTO's display systems uniquely yours. Metal powdercoats, laminates, metal panels, acrylic and solid surface.

Set the tone and create a unique look all your own. Choose from carefully curated, trend-forward finishes and materials to enhance your brand story.


“It was an absolute pleasure partnering with OPTO on our design of 'Julia'. Their systems are incredibly flexible in both design and flexibility, their lead times are amazing and their service is efficient and professional. We will definitely work with them on future projects, and would recommend that anyone looking to 'get the job done right' do the same.”


There is no better way to gain an understanding of the products, our services and our people than to visit the OPTO Showroom.

Conveniently located minutes from Chicago’s O’Hare International Airport, stop by whenever you like, or schedule an appointment in advance.

Can’t make it to Chicago? Take a virtual tour.

Visit OPTO's comprehensive modular fixture showroom, located in Chicago,not far from O'Hare Airport.

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