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94.9 The River and Idaho Statesman at Boise Airport

Location boise, idaho
Client Paradies Lagardere Travel Retail
Photographer Charlie Mayer Photography
Finishes and Materials Powder Coat: P7 Iron Glimmer, Sky White
Laminate: Various
Acrylic: Frosted Acrylic

94.9 The River and Idaho Statesman

Airport retail is no longer an afterthought. Long gone are the days of hastily-constructed properties sporadically placed throughout terminal concourses. Airports are now bustling commerce centers, requiring every bit the experience and sophistication of brick-and-mortar retailers. Paradies Lagardère has expertly spearheaded this revolution of transportation hub retail. Paradies and OPTO have been trusted partners for over a decade, enlivening airport stores of all varieties. Here, OPTO bolstered both form and function of 94.9 The River. Perimeter wall with Premier components line the store walls for efficient merchandise placement, and floor fixtures with integral Megawall panels and casters allow for ultimate flexibility.

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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