Shop/LAB is an innovative concept at Easton Town Mall. Emerging brands and e-commerce retailers rotate in and out of the permanent retail space on a quarterly basis. This allows them to forego signing long-term leases, and permits them to test the brick-and-mortar waters and to temporarily amplify their brand to the mall-walking public. The tenant continually changes, but OPTO’s flexible, durable, Reveal Collection modular systems remain the same inside the space. A true testament to the sustainability that OPTO’s systems offer.Since Shop/LAB’s inception in late 2018, the space has hosted four distinct brands and retailers:
Rock ‘Em Socks – January 2019 to April 2019
Campo Marzio – May 2019 to August 2019
ArtKive – September 2019 to December 2019
R. Riveter – January 2020 to April 2020
Bringing retail in focus with modular custom displays.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.