OPTO and the Milwaukee Art Museum teamed up to create a retail experience worthy of this famous architectural landmark in the heart of the city. Designed by renowned architect Santiago Calatrava, the museum features a signature nautical motif that extends throughout its retail spaces.
Keeping with this theme, OPTO’s Reveal Collection offered the ideal style to highlight the sleek, flowing nature of the building’s architecture. The result is a stunning retail space that fits comfortably within this impressive environment. The two-story museum store features OPTO’s Reveal Collection and showcases various tables, counters and wall displays, as well as custom double-sided freestanding shadowboxes with lighted shelves.
Bringing retail in focus with modular custom displays.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.