ESQ-102-2XW-WEB1
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Chicago White Sox Store
We recently completed our second renovation of the White Sox retail space at Rate Field. When it came time to refresh the former Chicago Sports Depot store, the team turned to us once again. In close collaboration with Fanatics and Engin Creative, we reimagined the space into a dynamic retail environment that celebrates the team’s legacy and enhances the fan experience.
The two-story store features a curated mix of custom-branded elements, floor fixtures, and wall posts—some carried over from the previous design, others brought in specifically for this update—demonstrating both sustainability and versatility. This thoughtful combination allowed us to modernize the space while reducing waste and maximizing design efficiency.
Bold signage and illuminated graphic features energize the store, guiding fans through an engaging shopping experience. The result is a fresh, modern retail destination that proudly honors the rich history of the White Sox in the heart of Chicago.
Products used in this project
E52-55-WEB1
Edge Collection 2-Module Low Gondola
SBS2-102-BMx-WEB1
Modular Millwork Freestanding Shadowbox
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Bringing retail in focus with modular custom displays.
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