Make a Visual Impact

Perhaps it’s a distinctive feature fixture. Or a functional system that doubles as an art installation. Or an unusual retail display solution that you envisioned. Your inspiration will help add more attention to retail. And our team of visual merchandising experts can always dial a design up or down, depending on your individual store’s needs.

Custom Capabilities

Sometimes, a one-of-a-kind fixture is the perfect piece to set you apart. Whether fabricating for a single space or multiple rollout, we are up for the challenge. And just like with our modular systems, you have the freedom to personalize finishes and materials of our custom work to your specifications. We can even create that unique accessory, just for your particular merchandising needs.

on-site manufacturing

On-Site Manufacturing

Our quick product turnaround offers shorter lead-times for custom work. And that means reduced costs for you. We’re also able to make prototypes to be reviewed here at our facility—as well as guide you through a single set up or drop-ship a multi-store rollout.

custom management

Custom Management

Our custom retail displays are managed with the experience and knowledge to get your job produced efficiently, effectively, and at the highest quality. From start to finish, your project is in good hands.

one source

One Source

Your one-stop-shop for quality custom work, we create every piece right here in our Chicago-area location. Whether it’s using new materials, or forming new shapes, we’ll find a way to turn your ideas into reality. And we have the resources to respond quickly to even the most complex challenges.

MonkeySports needed a partner to help expand its retail division. OPTO provided key solutions for three unique spaces that helped our business not just expand, but grow.

Justin Bribault

Project Manager, MonkeySports

Partners In Design

We know the design process is a collaborative effort. Your sketches, pictures, swatches, and other ideas will help give our team the brand inspiration we need to create a custom retail display solution that will get attention.


We did a project in Atlantic City where they designed a cash wrap for me. It was just world-class. It was exactly what we wanted and what we needed. It was nothing that I had ever done before and the end product was absolutely amazing.  Everybody on my end looked like a rock star, which was great. I always bring OPTO new ideas and say, “Okay, can you figure this out for me?”  And they always do. 

Stephen Jackson

Director of Visual Merchandising & Store Design, Hard Rock

Inside the Design Experience

At OPTO, we don’t fill your space with the same fixtures and display solutions as the store across the street. We work with you to understand every facet of your brand’s personality. Then we’ll help you strike the perfect balance of form and function. Learn how we do it.

You Have Our Attention

At OPTO, every retailer’s dream and shopper’s experience begins with a conversation. Let’s talk.