Turning Ideas Into Reality

At OPTO, you partner with a designer, not a salesperson, to take you through the entire process. Before the first cut is even made, our in-house team will offer you a 3D experience of your system, allowing you to make adjustments until it feels perfect. Once approved, we’ll get to work building your order right here at our facility in Chicago, Illinois. We fabricate, weld, paint, assemble, pack, and ship just meters from where it is designed. 

Our Process Header

Step By Step

From the initial phone call to project delivery, we’re with you every step of the way—delivering the best solutions for your timeline, budget, and merchandise.



We like to hear it all—your style preferences, timelines, expectations, constraints, and business demands. Our designer is your line of communication to everyone behind the scenes, providing creative and technical support. They’ll discuss everything from our modular systems to our custom-designed displays, to ensure you get the right solution for your retail business.

caret down

Design Solutions

Once we understand your needs, we'll provide you with an itemized quote and a 3D CAD visual presentation of our design plan. working together, we'll refine your vision to ensure that you receive the best possible solution. With a signed approval and deposit, our teams can begin the fabrication process.

caret down


We don't outsource or offshore. Our products are crafted from quality, locally sourced materials—manufactured and assembled by a team of people who are dedicated to the success of your business. All under one roof, our team ensures your fixtures are built to withstand the test of time.

caret down

Packaging & Shipping

Shipping is always a concern, and we work with you to keep it cost-effective. We also custom pack your product with a level of care you won't get anywhere else. Special requirements are coordinated with each client throughout the entire shipment process.

caret down


OPTO modular and custom-designed displays are simple to install. Every order has a comprehensive packing list and detailed assembly drawings, so you know what goes where and in what order. We also provide a variety of guidance options, from instructional videos to on-site assistance.

caret down

Still have questions?

Learn more about how we can help you create a retail experience your customers will notice.

Our Dream Team

It takes a team of talented craftsman to turn merchandising ideas into functional retail spaces. Learn more about our highly skilled designers and engineers.

See What We Can Do

We’ve worked hard to develop the best modular systems available, but that’s not all. New equipment investments have allowed us to offer robotic welding, rapid prototyping, and on-site custom display manufacturing.