Get Started

How do I get started placing an order?

It’s simple! Either give us a call at 847-541-6786, live chat with us on our website, submit an inquiry via the Contact Us form, or send us an email at We will get you in contact with a design specialist promptly.

Building Your Display System

What is the difference between personalizing a fixture and customizing a display?

Personalization refers to selecting a collection, and then choosing from hundreds of accessories, and an unlimited number of finishes and materials to match exactly what you want for your retail space.

Customization refers to leveraging our design and engineering team to ideate and develop a new retail system from the ground up. We offer both services.

Can you support my global business?

We work with retailers of all sizes, from mom-and-pop shops to international corporate retailers—and everything in between. We have the capabilities and expertise to handle your project, regardless of size or complexity.

Can I modify a product shown on the website?

Yes. You have your choice as to accessories, shelves, signage, powdercoat color, and infill panel materials to use with your fixtures. One defining characteristic of our modular display systems is the ability to personalize them exactly how you want them.

Can the product dimensions be modified?

It depends on the size modification you are looking to do. If you are not finding exactly what you are looking for within our six modular collections, then you might like to discuss a custom solution with us. Let’s talk.

Can you produce my trademarked colors?

Yes. We powdercoat to specification or can color match in-house.

Do you have visual merchandising experience?

Each and every design specialist on our team has visual merchandising experience, and they utilize that experience when helping you define and refine your vision for your retail space. Our engineering team also develops new systems with visual merchandising principles in mind.

Will you work directly with our architect?

Yes! We will work directly with your architect, interior design firm, and any other entity that is needed to help bring your retail vision to life. We can be involved as much or as little as you need us to be.

Can you help me display my merchandise?

Yes, this is specifically what our design specialist team has years of training and expertise in. We understand that merchandise can be wildly different and have varying requirements. Please tell us about your challenges.

Can you help me open just one store?

Absolutely! Our team has experience in opening single stores or multi-location rollouts.

Can you create a consistent look across multiple stores?

Yes. Once we decide together on the look, feel, and functionality of your display systems, we can expand this blueprint to as many stores as you need.

Can I mix items from different collections?

Absolutely. Because our collections are all modular and function similarly, you would have no problem mixing collections together. In fact, we encourage it if you believe it would better express your vision.

Can you help determine how many fixtures I need?

Yes, this is part of the initial consultation process. Based on square footage and any blueprints/space plans you can provide, our design specialist can give you a good idea of what systems should populate your store, and in what quantities.

Do you make prototypes?

If you are developing a custom system with us, depending on the project, there may be an opportunity for us to construct a prototype for your review. Consult your design specialist for more information on this.

Do you send finish/material samples?

Yes, we can provide a care package of standard finish/material samples anytime. Consult your design specialist about what exactly you need.

Do you send fixture samples?

Because we make our systems to order, we cannot send fixture samples. But there are potential opportunities to see the system you are interested in already in use at a retailer near you. Consult your design specialist for a list of local OPTO customers.

About Our Products

How long do your products last?

We build with longevity in mind. There is a good chance that you will want to refresh your look with new materials and accessories before your systems wear out. And our systems are designed to allow for those refresh and updates.

Do you use environmentally friendly items?

Yes. Many of our products are recyclable. Our manufacturing footprint is very small. Virtually all of our subcontractors are located within 50 miles of us.

Do your fixtures have a weight limit?

While each fixture has its own particular set of weight guidelines, you have generally 150 lbs to work with per contact point. If you plan to max out the weight limits of your systems with your merchandise, we highly recommend specifying levelers on your fixtures, and utilizing Perimeter Wall systems. Consult your design specialist for more information and advice on weight loads.

Additional Costs

Do you charge for design services?

No! We offer a complimentary design service to assist you with your vision. We fully encourage you to take advantage of this.

When do I pay the full balance of my order?

We require a 50% deposit up front to commence your order, and then the balance is due NET 30.

Can you help me stay under budget?

Yes, this is part of the initial consultation process. Our design specialists are adept at working with any budget and tailoring their proposals to meet that budget.

Do I have to pay a deposit?

Yes. We need a deposit of 50% of your order once the quotation is signed. Receipt of deposit is the trigger for our internal systems to get to work on your order.

Are there any change fees?

If something changes with your order after you have signed your quotation, let us know about it as soon as possible. Change fees may apply.

Is there a minimum purchase requirement?

No, there are not minimums, whether they be fixtures or accessories.

Can you visit my store?

We typically do not do preliminary site visits. Depending on the project complexity, we may be able to visit. Fees may apply.

Lead Times and Delivery

How long does a typical project take?

No project is typical to us, but depending on complexity, a project from concept to completion (signed quotation) can take anywhere from a couple days to a couple weeks.

What determines product lead time?

Generally speaking, the minimum lead times of our different collections are:

Classic/Edge/Basics/Snap!: 2 Weeks

Reveal/Evolve: 4-6 Weeks

It’s important to note that certain accessory, finish, and material choices may increase lead time. Consult your design specialist to get a clearer picture on the lead-time window for your particular fixture configurations.

Do you include shipping?

Shipping is an additional charge to your order. Our shipping department is very flexible in meeting your requirements. Whether you have your own freight carrier or would like us to select one for you, we can handle your request. There are some exceptions, but generally you can estimate a shipping cost that is about 10% of the value of your order.

Can I expedite my order?

Depending on workload of our factory, this might be possible. Expediting fees may apply. Consult your design specialist to discuss expediting options.

Can I schedule a delivery time?

Of course! Our shipping department is flexible and can target any place and time for scheduled delivery.

After I Receive My Order

Do fixtures come fully assembled?

A majority of our floor fixtures, feature fixtures, tables and counters are shipped fully assembled, so there is no need for assembly once it arrives at your door. If, for whatever reason, you do need the fixtures flat packed during shipping, this is possible with some of our systems.

Do you offer installation services?

Yes, we do! Even though our systems come with user-friendly instructions on installation, we can arrange for an OPTO team member to come on-location and supervise your install, from beginning to end. Fees may apply for this service.

What if my order is incorrect/missing items?

We want to know about it right away! Contact our customer service department at 847-541-6786 and we will assist you immediately to solve any problems you may have.

Can I return items?

Returns vary based on product selection and may be subject to a restocking fee. Consult your designer.

How long does a typical project take?

No project is typical to us, but depending on complexity, a project from concept to completion (signed quotation) can take anywhere from a couple days to a couple weeks.

You Have Our Attention

At OPTO, every retailer’s dream and shopper’s experience begins with a conversation. Let’s talk.