RV32-56-WEB1
Apparel
Cannabis
Collegiate
Footwear
Gift and Souvenir
Grocery & Convenience
Media
Pop-Up & Temporary Retail
Specialty Retail Fixtures & Displays
Sporting Goods Retail
Stadium
Collections
Fixtures
By Collection
The Modular Method
Evolve Collection
Reveal Collection
Edge Collection
Basics Collection
Classic Collection
ECO
Collection
Snap! Collection
Pop-Up Collection
Modular Millwork
Mobile Clamshell
By Collection
All Collections
Evolve Fixtures
Reveal Fixtures
Edge Fixtures
Basics Fixtures
Classics Fixtures
Eco Fixtures
Snap! Fixtures
Pop-Up System
Modular Millwork
Mobile Clamshell
All Fixtures
Counters
Feature Fixtures
Freestanding
Mobile Clamshells
Pop-Up & Temporary
Shadowboxes
Tables
Wall Systems
Lighting
Accessories
Finishes & Materials
Custom Retail Displays
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Atlanta Hawks at State Farm Arena
We work not only with arena and stadium concessionaires, but also with professional sports franchises themselves! Here, the Atlanta Hawks basketball team was looking for a team store redesign that would amplify its brand, create eye-catching focals, and would strike a balance between allowing for highlighting product and allowing for efficient product stocking. The OPTO design team got to work, and designed a space that achieved all goals. Reveal Collection freestanding units handled the bulk stocking of apparel out on the store floor, while the wall systems consist of shadow boxes with integrated lighting, and Edge Collection wall posts with a diversity of accessories to handle the range of merchandise. The centerpiece of the store, however, is the cap window display with acrylic cubes and integrated lighting, which is visible both inside the store and outside toward the concourse, creating an amazingly alluring effect.
Products used in this project
ESQ-102-2XW-WEB1
Edge Collection Post Wall System
Related Projects
Bringing retail in focus with modular custom displays.
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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
