Buffalo Bills Team Store
Orchard Park, New York
In order to enhance success, a professional football franchise team store must be organized, well merchandised and able to withstand the rigorous demands of game day traffic. Delaware North and OPTO worked to define the right mix of Edge Collection Post Wall and Freestanding fixtures; paired with upscale finishes, to create an inviting store that not only withstands a huge volume of shoppers, but also entices those shoppers to purchase. The result? A threefold increase in revenue per game over the 2013 season.
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