E26-55-WEB1
Apparel
Cannabis
Collegiate
Footwear
Gift and Souvenir
Grocery & Convenience
Media
Pop-Up & Temporary Retail
Specialty Retail Fixtures & Displays
Sporting Goods Retail
Stadium
Collections
Fixtures
By Collection
The Modular Method
Evolve Collection
Reveal Collection
Edge Collection
Basics Collection
Classic Collection
ECO
Collection
Snap! Collection
Pop-Up Collection
Modular Millwork
Mobile Clamshell
By Collection
All Collections
Evolve Fixtures
Reveal Fixtures
Edge Fixtures
Basics Fixtures
Classics Fixtures
Eco Fixtures
Snap! Fixtures
Pop-Up System
Modular Millwork
Mobile Clamshell
All Fixtures
Counters
Feature Fixtures
Freestanding
Mobile Clamshells
Pop-Up & Temporary
Shadowboxes
Tables
Wall Systems
Lighting
Accessories
Finishes & Materials
Custom Retail Displays
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Detroit Lions Team Store at Ford Field
When Fanatics and the Detroit Lions wanted to create a retail space that would become a destination for fans, reflect the team’s energy, and showcase the city’s pride, they turned to OPTO for their merchandise displays. The all-new, state of the art retail store, located inside Ford Field, is more than double the size of the former stadium store and offers more than 6,000 square feet of NFL-licensed apparel, custom jerseys, children’s apparel, exclusive fan gear, collectibles and more. The store features a wide range of fixture types from OPTO’s Edge Collection including wall displays, floor fixtures, and cash wraps. It also features several sign frames, printed signage, and illuminated fabric graphics to callout merchandise categories and support brand messaging.
Products used in this project
E52-55-WEB1
Edge Collection 2-Module Low Gondola
ESQ-102-2XW-WEB1
Edge Collection Post Wall System
Related Projects
Bringing retail in focus with modular custom displays.
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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
