Detroit Lions Team Store
When Fanatics and the Detroit Lions wanted to create a retail space that would become a destination for fans, reflect the team’s energy, and showcase the city’s pride, they turned to OPTO for their merchandise displays. The all-new, state of the art retail store, located inside Ford Field, is more than double the size of the former stadium store and offers more than 6,000 square feet of NFL-licensed apparel, custom jerseys, children's apparel, exclusive fan gear, collectibles and more. The store features a wide range of fixture types from OPTO’s Edge Collection including wall displays, floor fixtures, and cash wraps. It also features several sign frames, printed signage, and illuminated fabric graphics to callout merchandise categories and support brand messaging.