Together, OPTO and College Store Design have been revolutionizing collegiate retail for over 15 years. Nowhere else is there such a diversity of merchandise available to be sold within a single retail space. Books, fan gear, apparel, souvenirs, convenience items, technology, school supplies, you name it - a college store usually has it. Selecting a proper fixturing system that can both handle the vast variety of merchandise, and can withstand the immense amounts of traffic during high times, is paramount.