Ethel M

Hidden in the shadows of the glamour of Las Vegas is a boutique chocolatier with an illustrious history of its own. Ethel M is an upscale brand founded by the iconic Mars Chocolate in 1981. Ethel M was looking to vastly remodel their store and elevate their brand presentation. RGLA Solutions (a design firm based in Chicago) partnered with OPTO to develop a fixturing solution with both standard and custom elements that brought the expectations of a candy store experience to new heights.