Fleet Feet Sports

OPTO and Fleet Feet have shared a valued partnership for nearly 20 years. Fleet Feet wanted to standardize a cohesive look and feel across their hundreds of stores across the United States, and they looked to OPTO to create a fixturing program that was flexible, versatile, personalized to their brand, and allowed for rapid fulfillment. OPTO employed the Classic Collection to tackle this challenge. Two decades later, the specified fixture systems (and our partnership) endure and live on.