Gaiam at Macy's
Macy's at Easton Town Center in Columbus, Ohio, serves as the prototype for Macy's 'Store of the Future'. Featuring brand shops with larger areas for mannequin displays and oversized digital display, this new concept is about bringing thriving brands to the forefront. With a mission to make yoga, fitness and well-being accessible to all, the Gaiam brand shop was the perfect platform. Infill panels on tables and gondolas feature Gaiam's signature graphic print, neutral woodgrains and soft champagne finish, offset by the bold hues of apparel and accessories. Unrolled yoga mats create a vibrant backdrop on the Reveal Tiled wall, layered with a custom framed acrylic sign, fashioned from Reveal corner connector pieces.