Reinvigorating a 90 year-old brand to entice a fresh, young audience, while maintaining the loyalty of a long standing, existing client base was a significant challenge. OPTO worked closely with Haggar to implement our Premier Collection Wall System and Edge Collection Freestanding fixtures that could be installed across multiple store formats with minimal modification in a timely and cost-effective manner, providing a built-in look with flexibility that retailers require and that OPTO is known for.
Bringing retail in focus with modular custom displays.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.