Harley-Davidson Museum Shop

When Harley-Davidson wanted to re-imagine the retail experience at its all new, 10,000-sqft. Museum Shop in Milwaukee, WI, they turned to OPTO. The new shop needed to feature gifts and accessories, branded items, authentic reproductions, and more than 150 new products. To accommodate its wide range of merchandise while showcasing the uniqueness that has been a hallmark of Harley-Davidson, our Evolve Collection fixtures provided the perfect solution. Our modular displays gave the shop the flexibility it needed to keep up with quick merchandise changes and the design options to adhere to Harley-Davidson’s brand standards.