Capturing the affordable impulse buy, LIDS is the most recognized destination for headwear, catering to superfans and sneakerheads alike. With over 1000 brick-and-mortar locations featuring officially licensed and branded head wear and sportswear, they strive to connect with their customer at a personal level. OPTO’s angled perimeter systems with adjustable hat shelves line the walls creating the immediate need to explore the store further. Sections are divided with wall fins, separating professional sports and hometown teams. Headwear customization drives the in-store experience with a full display of styles, colors and fits boldly displayed behind the transaction counter. This easy-to-shop store, in conjunction with a highly successful online platform, lets shoppers find any team, anytime, anywhere.