Los Angeles Football Club at Banc of California Stadium
Los Angeles, California
Fanatics and OPTO joined forces to create a team shop environment for LAFC that matches the gritty allure of Los Angeles itself. Broken concrete and rebar are transitioned into viable merchandising elements, and they integrate brilliantly with Basics Collection Floor Fixtures with expanded metal infill panels, and Edge Collection Post Wall expressions. The larger-than-life wall graphics and messaging pair with OPTO's modular systems to make a powerful statement, and foster a truly immersive experience for the MLS soccer fan.