Murdoch’s is a department store retailer with dozens of locations throughout the Plains states and the Northwest. Customers come from hundreds of miles in order to shop at their locations. Murdoch’s came to OPTO nearly a decade ago with a commitment to elevate its apparel and footwear departments. Together, we found the correct formula of fixture collection, accessory mix, specified finishes and materials, and illustrative signage to turn these departments into true beacons within each store. As Murdoch’s has grown, we have grown right along with them. The systems you see here at Murdoch’s are primarily OPTO’s Edge Collection.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
