EV27-60-WEB1
Apparel
Cannabis
Collegiate
Footwear
Gift and Souvenir
Grocery & Convenience
Media
Temporary Retail
Specialty Retail Fixtures & Displays
Sporting Goods Retail
Stadium
Collections
Fixtures
By Collection
The Modular Method
Evolve Collection
Reveal Collection
Edge Collection
Basics Collection
Classic Collection
ECO
Collection
Snap! Collection
Pop-Up Collection
Modular Millwork
Mobile Clamshell
By Collection
All Collections
Evolve Fixtures
Reveal Fixtures
Edge Fixtures
Basics Fixtures
Classics Fixtures
Eco Fixtures
Snap! Fixtures
Pop-Up System
Modular Millwork
Mobile Clamshell
All Fixtures
Counters
Feature Fixtures
Freestanding
Mobile Clamshells
Pop-Up & Temporary
Shadowboxes
Tables
Wall Systems
Lighting
Accessories
Finishes & Materials
Custom Retail Displays
Navy Pier
Navy Pier, a major tourist attraction in Chicago, wanted to re-create their marketplace area within their indoor mall to incorporate “retail incubators” – standardized spaces, all with a similar look and similar fixtures – for local brands to lease and test their retail prowess within a hub of massive walking traffic, consisting of both locals and visitors. Gensler and OPTO worked together to create a solution in which each incubator would come with a mix of standard fixture display offerings, as well as anything specialized the retailer might need to accommodate their particular product mix. The result was a cohesive look and feel across the entire marketplace, and retailers enjoying the flexibility and durability in their fixtures that have become hallmarks of OPTO’s Options Collection.
Products used in this project
EV52-60-WEB1
Evolve Collection Low 2-Panel 2-Way
EV30-60-WEB1
Evolve Collection Low 3-Way
Related Projects
Bringing retail in focus with modular custom displays.
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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
