Pittsburgh Pirates at PNC Park
OPTO worked with Fanatics and WayLA to create a modular retail environment for the Pittsburgh Pirates at PNC Park by seamlessly blending a variety of fixtures from OPTO’s Reveal and Edge collections. Incorporating a custom entry focal unit to capture fans attention while making use of interchangeable modular components, this store has a progressive design that preserves the essence of the “Bucs’” rich history on the riverfront in Pittsburgh.
The store features several fixture types including floor fixtures, wall posts, and custom turf-covered feature fixtures to elevate the shopper's experience and accommodate the variety of merchandise on display. Additionally, to help with branding and category identification, various signage and illuminated graphic elements were also incorporated throughout the space.