Lexington, North Carolina
Rock Outdoors, a unique boating retailer in rural North Carolina, required a fixturing solution that could accommodate its particularly diverse array of merchandise present on the store floor. In the boutique-like front area, tables, floor fixtures and walls display apparel, caps, backpacks and canteens with equal ease and elegance. As you explore further back into the store, systems were needed that were much more utilitarian - able to be used for mass merchandising. High Edge Collection Linked Freestanding Wall was used as aisles to allow for displaying high concentrations of hung supplies for fishing, boating and hunting. Peppered throughout the store floor were floor fixtures, filling areas around the model boats themselves, and turning empty spaces into merchandising opportunities.