OPTO teamed up with WD Partners and Rack Room to create a unique fixture package for Rookie Kids, a new retailer specializing in kids’ footwear and apparel.
Our semi-custom fixtures showcase brands like Nike, Jordan, and Converse in an engaging retail environment. The design includes dynamic floor displays, adaptable wall systems, and striking focal units, all enhanced by vibrant signage and graphics.
With three initial locations in the LA area and plans for expansion across the US, Rookie Kids is set to become a standout destination, and OPTO’s tailored fixture solutions are at the heart of its unique retail experience.
Bringing retail in focus with modular custom displays.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.