Scheels All-Sports

Scheels All-Sports and OPTO enjoy a partnership that goes back almost two decades. OPTO has helped furnish over two dozen of Scheels' expansive multi-level stores with modular display systems throughout the years. Brand consistency for a large sporting goods retailer such as Scheels is key.  And our design team closely collaborated with Scheels to develop a fixture continuity not only throughout the same store, but across all locations. This allows the Scheels team maximum flexibility in their ability to change their story on the spot.  OPTO's repertoire of fixtures at the Eden Prairie location is a blend of standard systems and custom displays, and truly shows the vast range of OPTO's ingenuity for client-focused design and manufacturing, all in one space.