Shop/LAB is an innovative concept at Easton Town Mall. Emerging brands and e-commerce retailers rotate in and out of the permanent retail space on a quarterly basis. This allows them to forego signing long-term leases, and permits them to test the brick-and-mortar waters and to temporarily amplify their brand to the mall-walking public. The tenant continually changes, but OPTO's flexible, durable, Reveal Collection modular systems remain the same inside the space. A true testament to the sustainability that OPTO's systems offer.
Since Shop/LAB's inception in late 2018, the space has hosted four distinct brands and retailers:
Rock 'Em Socks - January 2019 to April 2019
Campo Marzio - May 2019 to August 2019
ArtKive - September 2019 to December 2019
R. Riveter - January 2020 to April 2020