When it was time to refresh the team store at Globe Life Field, the Texas Rangers and Delaware North worked with OPTO to create a flexible and inviting retail environment by seamlessly blending a variety of OPTO’s fixture collections. Incorporating both standard and custom elements, while making use of our interchangeable modular components, the store hits a home run season after season.
The Ranger’s shop features fixtures from our Evolve, Edge and Reveal collections as well as a giant, custom built logo fixture in the shape of a letter “Tu” to showcase the team’s brand element. The variety of aesthetics and fixture types easily accommodates the shops vast array of merchandise including apparel, souvenirs, and accessories. They also made it easy to incorporate the Rangers limited edition City Connect, apparel line.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
