EV34-60-WEB1
Apparel
Cannabis
Collegiate
Footwear
Gift and Souvenir
Grocery & Convenience
Media
Pop-Up & Temporary Retail
Specialty Retail Fixtures & Displays
Sporting Goods Retail
Stadium
Collections
Fixtures
By Collection
The Modular Method
Evolve Collection
Reveal Collection
Edge Collection
Basics Collection
Classic Collection
ECO
Collection
Snap! Collection
Pop-Up Collection
Modular Millwork
Mobile Clamshell
By Collection
All Collections
Evolve Fixtures
Reveal Fixtures
Edge Fixtures
Basics Fixtures
Classics Fixtures
Eco Fixtures
Snap! Fixtures
Pop-Up System
Modular Millwork
Mobile Clamshell
All Fixtures
Counters
Feature Fixtures
Freestanding
Mobile Clamshells
Pop-Up & Temporary
Shadowboxes
Tables
Wall Systems
Lighting
Accessories
Finishes & Materials
Custom Retail Displays
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Toys “R” Us
Toys “R” Us returned to the U.S. market in a big way with the opening of its first two-level flagship store at American Dream, the mega entertainment and retail complex in New Jersey. The iconic toy retailer knew it needed to ensure an easy, fun and memorable shopping experience for both children and adults, so it partnered with OPTO to help realize its carefully designed merchandising plan. With thousands of products across various toy brands, it was crucial to maximize merchandising space, effectively showcase product lines, and efficiently manage customer traffic at checkout. Toys “R” Us needed fixtures that would be flexible, durable, and functional, and OPTO’s Edge and Evolve collections were the perfect solution. They included modular floor and wall fixtures with the capacity for various types of merchandise, large format sign frames to distinguish product categories, and a sizable, fully-merchandisable queue line solution to manage customer lines and maximize impulse sales.
Products used in this project
EV58-60-WEB1
Evolve Collection 2-Module Low Gondola
ESQ-102-2XW-WEB1
Edge Collection Post Wall System
Related Projects
Bringing retail in focus with modular custom displays.
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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
