EV27-60-WEB1
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Chicago White Sox Store
We recently completed our second renovation of the White Sox retail space at Rate Field. When it came time to refresh the former Chicago Sports Depot store, the team turned to us once again. In close collaboration with Fanatics and Engin Creative, we reimagined the space into a dynamic retail environment that celebrates the team’s legacy and enhances the fan experience.
The two-story store features a curated mix of custom-branded elements, floor fixtures, and wall posts—some carried over from the previous design, others brought in specifically for this update—demonstrating both sustainability and versatility. This thoughtful combination allowed us to modernize the space while reducing waste and maximizing design efficiency.
Bold signage and illuminated graphic features energize the store, guiding fans through an engaging shopping experience. The result is a fresh, modern retail destination that proudly honors the rich history of the White Sox in the heart of Chicago.
Products used in this project
EV52-60-WEB1
Evolve Collection Low 2-Panel 2-Way
EV30-60-WEB1
Evolve Collection Low 3-Way
Related Projects
Bringing retail in focus with modular custom displays.
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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
