OPTO partnered with Rialto to create a refined grab-and-go market at the Sheraton Music City Nashville Airport by combining a built-in, high-end aesthetic with the efficiency and flexibility of a modular system. Guests walk into a market that feels as unique and considered as the hotel itself, delivering an elevated retail experience from the moment they enter.
The perimeter integrates custom millwork and modular components into one cohesive solution to deliver a seamless, built-in look with a more efficient and streamlined installation process. Integrated linear lighting, illuminated shelving, and a cohesive material palette elevate the presentation of everyday convenience retail.
The fixtures are designed to support a range of functions, from dry goods merchandising with interchangeable accessories to a built-in cooler surround and dedicated stations for coffee, tea, and condiments. A streamlined self-checkout area enhances operational efficiency while improving the overall guest experience.
Designed with scalability in mind, the system can be easily adapted across future locations to maintain consistency in both performance and brand expression.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
