Williamson-Dickie Manufacturing Co. at Whistle Workwear

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Williamson-Dickie Manufacturing Co. at Whistle Workwear

"Opto really gives us the best of both worlds – the catalog business model combined with their custom-house mentality allows Dickies to react and pivot quickly in the fast paced retail world. Opto’s base catalog gives us the breadth and depth to ensure we can always find an overall design, visual aesthetic and merchandising accessories to exactly fit our retailers’ need. At the same time, their designers give us the ability to customize at any level to ensure we look our best but also adhere to our retailers’ exact standards, measurements and color stories. All of that is wrapped together with responsive and proactive customer service with strong email communication all along the ordering process."



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