Modularity in Motion

See the Magic of OPTO's Flexible Retail Fixtures and Accessories.

The Modular Method

Our innovative modular display systems have been designed with you in mind. They’re nimble enough for quick merchandising changes, and versatile enough to showcase your brand using unique finishes, fixtures, and materials.

modular method

Retail Design That Keeps Up

We know retail moves fast, so it needs to be flexible. Geography, demographics, and seasons can all play a critical role in building your store environment. You also want to give your shoppers a retail experience that is not only functional, but authentic. And with some simple display modifications, you can make your brand even more relevant. It’s a complex task, but we’re ready to meet the challenge.

Why Modularity

Scalable + Adaptable

By combining custom-designed specialty fixtures alongside OPTO’s standard range of merchandising displays, you can create a scalable environment that is easily translated into existing outlet locations or new build-outs.

OPTO Fixture Vignette 2
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OPTO Fixture Vignette 4

It was an absolute pleasure partnering with OPTO on our design of 'Julia'. Their systems are incredibly flexible, their lead times are amazing, and their service is efficient and professional. We will definitely work with them on future projects, and would recommend that anyone looking to 'get the job done right' do the same.

Brian Weltman

Founder/Creative Director, Irwin Raymond Design & Consulting

Crafted with Care

We look to the future of retail, manufacturing modular display systems with integrity, quality, and durability—all with industry-leading speed. Made here in our own backyard, our products use locally sourced materials from the Midwest and other American suppliers.