Apparel
Cannabis
Collegiate
Footwear
Gift and Souvenir
Grocery & Convenience
Media
Pop-Up & Temporary Retail
Specialty Retail Fixtures & Displays
Sporting Goods Retail
Stadium
Collections
Fixtures
By Collection
The Modular Method
Evolve Collection
Reveal Collection
Edge Collection
Basics Collection
Classic Collection
ECO
Collection
Snap! Collection
Pop-Up Collection
Modular Millwork
Mobile Clamshell
By Collection
All Collections
Evolve Fixtures
Reveal Fixtures
Edge Fixtures
Basics Fixtures
Classics Fixtures
Eco Fixtures
Snap! Fixtures
Pop-Up System
Modular Millwork
Mobile Clamshell
All Fixtures
Counters
Feature Fixtures
Freestanding
Mobile Clamshells
Pop-Up & Temporary
Shadowboxes
Tables
Wall Systems
Lighting
Accessories
Finishes & Materials
Custom Retail Displays
Collegiate Solutions
OPTO understands the dynamic landscape of collegiate retail, where the campus bookstore serves as a hub for students’ academic and lifestyle needs.
From apparel and supplies to technology and specialty departments, our fixtures accommodate the diverse merchandise mixes collegiate stores and their students demand.
Our versatile modular systems ensure efficient circulation, facilitating seamless transactions during peak seasons such as the start of the school year. Providing flexibility to keep up with merchandise changes throughout the year and the durability to withstand the rigors of college retail, our fixtures enhance the shopping experience while promoting brand affinity. Whether you require tables, floor fixtures, wall systems, POS counters, mobile units, or temporary displays our solutions prioritize operational efficiency without sacrificing aesthetics. Trust OPTO to elevate your collegiate retail space by crafting an immersive environment that inspires students and fosters school loyalty.
Tap into School Pride 01
Personalize OPTO’s modular fixtures and displays to match your school’s colors, creating a memorable shopping experience for students, parents, and alumni.
Make Your Store Stand Out 02
Draw attention to your college or university bookstore with eye-catching window displays, and highlight your newest merchandise on spinning towers and display tables.
Direct Traffic Flow 03
Let OPTO’s team of expert designers work with you to draw shoppers through your retail space. We empower colleges and universities to showcase their merchandise effectively while maintaining ADA-compliance and managing traffic flow throughout the store.
Our Solutions
Collegiate
Solutions
Gift and Souvenir
Solutions
Grocery & Convenience
Solutions
Pop-Up & Temporary Retail
Solutions
Specialty Retail Fixtures & Displays
Solutions
Sporting Goods Retail
Solutions
For more than 40 years, our designs have been manufactured on-site at our facility in the Chicago area.
And as our industry evolves, OPTO designers and engineers stay at the forefront by developing new display solutions to meet the ever-changing needs of tomorrow’s retailers. OPTO works tirelessly for our customers, so your shoppers can have a better retail experience. From modular to custom-designed systems, we focus on bringing attention to retail through our visual merchandising expertise and cutting-edge capabilities.
Complimentary Design
Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.
Made In The USA
Made here in the United States and crafted from quality, locally- sourced materials, our fixtures for retail are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.
Quick Lead Times
Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selections, can be produced within two weeks from the time of order.
Request a free consultation
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
