Grocery and convenience retailers know the importance of eye-catching, functional displays. They’re crucial for showcasing new products, driving impulse sales, and creating an immersive shopping experience.
OPTO has worked with grocery retailers to capitalize on the growing trend towards the store-within-a-store model. This innovative concept allows brands to expand their reach and revenue by leveraging existing retail spaces. By partnering with OPTO, grocery stores can seamlessly integrate branded sections, providing customers with a diverse shopping experience under one roof. By embracing the store-within-a-store model, grocery retailers can enhance foot traffic, increase customer engagement, and transform underutilized spaces into revenue generators.
In the compact confines of convenience stores, visibility and circulation are paramount. OPTO’s fixtures are tailored to fit seamlessly into your space, leaving ample room for essential items like coolers and cash wraps. With attention to sight lines and high-traffic spacing, our fixtures enhance both functionality and aesthetics, elevating the shopping experience for hurried customers and leisurely browsers alike.
Our team of expert retail designers will work with your planogram to create segmented product zones and draw shopper attention to high-margin impulse buys like snacks, drinks, and more.
OPTO’s modular components make it a snap to install new fixtures or reconfigure existing ones. Easily draw attention to featured products, seasonal items, and high-margin categories.
Our fixtures and interchangable accessories allow grocery and convenience retailers to adjust and update displays on the fly as new products and promotions come in.
And as our industry evolves, OPTO designers and engineers stay at the forefront by developing new display solutions to meet the ever-changing needs of tomorrow’s retailers. OPTO works tirelessly for our customers, so your shoppers can have a better retail experience. From modular to custom-designed systems, we focus on bringing attention to retail through our visual merchandising expertise and cutting-edge capabilities.
Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.
Made here in the United States and crafted from quality, locally- sourced materials, our fixtures for retail are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.
Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selections, can be produced within two weeks from the time of order.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.