Airport

Apparel

Cannabis

Collegiate

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Footwear

Gift and Souvenir-hero

Gift and Souvenir

Whole Foods Chicago

Grocery & Convenience

Pop-Up & Temporary Retail

Specialty Retail Fixtures & Displays

Sporting Goods Retail

Stadium

Modular-Method

The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO
Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up Collection

Modular Millwork

Mobile Clamshell

John Michael Kohler Arts Center with OPTO retail displays and lighting

Lighting

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Accessories

Finishes & Materials

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Custom Retail Displays

Specialty Store Solutions

With their intimate style, attentive staff, and unique product assortment, specialty retail spaces provide immersive shopping experiences that authentically reflect the store’s brand.

As a specialty retailer, your in-store presentation is crucial for engaging customers and effectively showcasing your products.

Highlighting unique products, creating engaging retail experiences, and maximizing space efficiency are just a few of the challenges specialty retailers need to address. Crucial to overcoming these challenges are specialty store displays that effectively showcase merchandise and enhance the overall aesthetic of the store. OPTO’s modular specialty store fixtures are designed to align with the brand identity of specialty retailers, enabling them to reinforce their brand experience and establish a coherent and memorable shopping environment. By partnering with OPTO, specialty retailers can enhance the visual appeal of their stores while effectively communicating their unique selling proposition to customers.

TIPS AND TRICKS SPECIALTY RETAILERS

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Toys R Us OPTO Modular Store Fixtures 1

Elevate Your Retail Space 01

From swift changes in merchandise assortments to the strategic placement of focal displays, OPTO’s team of specialty retail display designers will ensure that every square foot of retail space is optimized for maximum impact and customer engagement.

Highlight Your Best Sellers 02

Draw attention to hot-ticket items with focused specialty retail displays, integrated lighting, and strategic placement around high-traffic areas.

Change It Up Frequently 03

Swap out modular components and signage to keep up with the latest trends and seasonal items. Our expert team will help you select the perfect specialty store fixtures and accessory solutions to display your specialized merchandise mix.

Our Solutions

For more than 40 years, our designs have been manufactured on-site at our facility in the Chicago area.

And as our industry evolves, OPTO designers and engineers stay at the forefront by developing new display solutions to meet the ever-changing needs of tomorrow’s retailers. OPTO works tirelessly for our customers, so your shoppers can have a better retail experience. From modular to custom-designed systems, we focus on bringing attention to retail through our visual merchandising expertise and cutting-edge capabilities.

Request a free consultation

Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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